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Background: In order to successfully compete in the property management landscape, Carabetta c-suite determined that creating a mobile application for existing tenants would provide tremendous value.
Role: Lead Product Designer
Company: Carabetta
During the discovery phase, I took a deep dive into the legacy web version to begin feature adoption for the mobile experience.
Findings: The State and Town dropdown menus were the most clicked sections on the homepage within a 30 day span amongst new users. The About and Careers sections ranked as the least visited with the same time parameters.
Equipped with these user insights, I could now justify key features being transferred over into the new product design.
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