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Project Overview: Artificial intelligence alarm clock system equipped with four sleep settings.

Problem: The traditional alarm clock has historically been proven to be ineffective. The creators of the Sure Thing Alarm have taken an innovative approach to waking people up with an artificial intelligence alarm clock system.

Solution: To better understand the pain points of users who slept through their current alarm clocks, I conducted 20 user interviews, collected 25 user surveys and usability testing. I gathered all of the information, synthesized several root problems and potential solutions through affinity mapping and user journeys. Accessibility was a major concern, so designing a enterprise application for interest-based user groups that could be used on their Mobile or Smart Watch device was priority.

My Role: Product Designer


  • User Research - Interviews, Guerilla, User Flow

  • Design - UI for Mobile and Smart Watch, Low Fidelity Prototype, High Fidelity Prototype

Research Summary:

We selected 3 main methods of user research


A screener was created to qualify the 20 participants interviewed. These included daily alarm clock users, those who understood artificial intelligence and those who had no idea what artificial intelligence was.

Ethnographic Research

Participants were invited to take home and try out the Sure Thing Alarm Clock in the comfort of their own home.

Guerilla Research

Randomly selected 5 participants in a local department store to navigate a minimally viable product for user feedback. The participants ranged in ages from early 20s to mid 50s and were on different career paths.

Research Summary: Pain Points

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Sleep through their current alarm clock

Forget to set alarm

Unfamiliar with how AI works

Wants to become less alarm clock dependent

User Flow

User flow was created to track the journey of someone trying to activate the AI Bed 

User flow was created to track the journey of someone trying to activate the AI Blanket

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Low Fidelity User Flow

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Information Architecture

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Site Map - Sure Thing Alarm

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Digital Wireframes

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  • Wireframes are useful to make outlines for the perspective designs.

  • ​The initial wireframes were pencil and paper sketches, for the digital screen I created the initial home page in Figma to show management. Once approved I moved to Adobe XD to create low fidelity prototype which was used for user testing.

  • Receiving the feedback we started creating low-fidelity prototypes for product pages.

  • We used Adobe XD to create high fidelity prototype.

UI Design

There was a concerted effort to implement more earth tones into the UI of the Sure Thing Alarm in an attempt to make the user feel connected, warm and reassured. 

Earth tones traditionally represent stability and protects relationships.

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Usability Testing: Findings

Upon creating the prototype I conducted user testing to see how the users could navigate the website easily.


  • Most of the users liked the more user friendly and simple navigation.​

  • 4 step directions on homepage reduced bounced rate

  • Users enjoyed the customization features, but it left them wanting more options.

Final Screens / Deliverables

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Smart Watch Version

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* According to subsequent sleep studies conducted by, participants who used Sure Thing Alarm products for a period of 3 months to 6 months experienced a significant increase in their day-to-day productivity as a result.

* 85% of participants reported being less alarm clock dependent at the end of the trial.

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